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A British privately held automobile manufacturer named Morris Motors Limited was established in 1919 to acquire the assets of William Morris's WRM Motors Limited and go on with the same vehicle production. Its output accounted for 42% of British automobile manufacturing by 1926, a remarkable pace of growth that was attributable to William Morris's approach of importing both major and small components and putting them together in his own plant. Morris Motors was self-financing thanks to its enormous profits, but the company did borrow money from the general public in 1926. In 1936, when Morris Motors used the additional funds to purchase a number of his other privately held companies, it also shared some of its ownership with the general public.


Morris was part of bigger organizations when it amalgamated in 1952, but the name was still used until British Leyland's Austin Rover Group opted to focus on the more well-known Austin brand while still growing the more upscale Rover brand in 1984.

Morris Oxford cars (based on the 1954–1959 Oxford) were produced with sporadic improvements in India until 2014 by Hindustan Motors, where they were highly received and were briefly imported into Britain in the 1990s.

Oxford's BMW Group Plant Oxford, which manufactures the MINI brand since the inception of the MINI brand in 2001, was once a component of Morris's Cowley manufacturing complex.

The Morris trademark was transferred from insolvent subsidiary Nanjing Automobile to the China-based automotive firm SAIC.

Long after the Morris name had vanished, the Morris Commercial JE, an electric van with a 1940s-inspired appearance, was presented in November 2019 in anticipation of its debut in 2021 under the re-launched Morris Commercial marque.

Morris Motors - the full story of Oxford's finest car manufacturer › Cars

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