Impressions on Twitter/X — do they actually mean reach, or is it just vanity numbers?
So I’ve been paying more attention to the analytics on my X posts, and impressions always look way higher than the actual engagement. Like one post had 15k impressions but barely 40 likes and a handful of comments. I’m starting to wonder if those impressions mean actual people are seeing it, or if it’s just the app counting every scroll past. Do brands even care about impressions when they look at creators?
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