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South East (Fujian) Motor Co., Ltd., doing business as Soueast, is a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%), and it is situated in Fuzhou, Fujian. Designing, creating, producing, and selling passenger vehicles and minibuses with the Soueast brand is its main business. It also manufactures Mitsubishi brand passenger automobiles for sale in mainland China.

The yearly production capacity of Soueast was around 180,000 units as of early 2011, however this was expected to increase to 300,000 units with completion of the ongoing construction, which may have been completed by early 2012.


As a joint venture between China Motor Corporation and Fujian Motor Industry Group, Soueast was established in November 1995. In the joint venture, Mitsubishi joined as a partner in 2006.

A contract for the sale of 5,700 Delica minibuses to the Iranian Mehreghan Co. was given to Soueast in April 2008. Jackie Chan was appointed the same year as the Mitsubishi brand ambassador for markets in Mainland China.
For the Chinese market, Soueast Motors sells a variety of Mitsubishi models in addition to Soueast-branded vehicles such the V3 and V5 sedans.

Soueast Auto

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