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The premium car branch of the Japanese carmaker Toyota is called Lexus (Rekusasu). The Lexus brand is the most popular premium automobile manufacturer in Japan and is marketed in more than 90 nations and territories. According to market valuation, it has been placed among the top 10 Japanese worldwide brands. The headquarters of Lexus are in Nagoya, Japan. Operational hubs are situated in Plano, Texas and Brussels, Belgium, respectively.


Lexus was founded from a corporate initiative to produce a new premium sedan, code-named F1, which started in 1983 and concluded in the unveiling of the Lexus LS in 1989. This was around the same time as Japanese competitors Honda and Nissan formed their Acura and Infiniti luxury divisions, respectively. The division thereafter began to provide sedan, coupé, convertible, and SUV vehicles. All automobiles sold as Lexus globally from 1989 to 2005 were first introduced in Japan under the Toyota nameplate and a model name similar since Lexus did not exist as a brand there until 2005. A hybrid RX crossover made its debut in 2005, and other hybrid vehicles were added to the range of the division. In 2007, Lexus established its own F brand performance section.

The majority of Lexus automobiles are made in Japan, mostly in the Chbu and Kysh areas, and more specifically in Toyota's Tahara, Aichi, Chbu, and Miyata, Fukuoka, Kysh facilities. The Canadian-built RX 330, the first Lexus made outside of the United States, started going through assembly in 2003. After a corporate restructuring that took place between 2001 and 2005, Lexus started running its own design, engineering, and production facilities.

Since the 2000s, Lexus has boosted sales outside of the United States, which is still its biggest market. In 2005, the division opened its first dealerships in the domestic Japanese market, becoming the first Japanese luxury automobile brand to do so. Since then, the company has made its debut in Southeast Asia, Latin America, Europe, and other continents. It has also introduced hybrid automobiles in other areas.

Lexus Europe: Luxury & Hybrid Cars

Lexus | Experience Amazing

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