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The premium vehicle subsidiary of American automaker Ford is called Lincoln Motor Company, or simply Lincoln. Lincoln was tightly positioned against its General Motors rival Cadillac when it was marketed as one of the top luxury car brands in the country. With the 1940 Lincoln Continental, the division aided in the creation of the personal luxury automobile market.


Henry M. Leland established the Lincoln Motor Company in 1917, giving it his name in honor of the 16th president. Ford, the business's parent corporation to this day, purchased it in February 1922. After the Second World War, Ford created the Lincoln-Mercury Division, combining Lincoln with its mid-range Mercury brand. This marriage persisted until Mercury's demise in 2010. Lincoln Motor Company, the company's original name, was reinstated at the end of 2012.
Lincoln is the only luxury marque offered by Ford Motor Company following the sale of Premier Automotive Group (Jaguar, Land Rover, Aston Martin, and Volvo) and the closing of Mercury.

Continental was first established as a stand-alone division above Lincoln before being incorporated into Lincoln in 1959. The Mark series, which was sold under the Continental moniker beginning in 1969, was marketed by Lincoln beginning in 1986. The 1956 Continental Mark II insignia served as the basis for the 1980 introduction of the present Lincoln four-point star symbol.

Sport-utility vehicles and premium crossovers make up Lincoln's current model lineup. Lincoln has produced cars for limousine and livery usage for the entirety of its existence; some of these have been used as official state limos for US presidents. Luxury SUVs and Plug-In Hybrid Electric Vehicles

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