Eicher

Eicher Motors Limited is a prominent name in the automotive industry, particularly known for its commercial vehicles and motorcycles. The company was founded in 1948 by Vikram Lal as the Goodearth Company, initially focusing on the distribution and service of imported tractors.

Early Years and Growth
In 1959, Eicher Tractor Corporation of India Private Ltd was established in collaboration with the German Eicher tractor company. This partnership led to the production of the first indigenous Eicher tractor in India. By 1965, Eicher in India was completely owned by Indian shareholders.

Expansion and Diversification
Eicher Motors diversified its operations over the years. In 1982, the company signed a collaboration agreement with Mitsubishi to manufacture light commercial vehicles (LCVs), which were sold under the "Eicher Mitsubishi" brand. In 1990, Eicher acquired a 26% stake in Enfield India Ltd, eventually increasing its share to 60% by 1993. This acquisition marked the beginning of Eicher's foray into the motorcycle segment with the iconic Royal Enfield brand.

Joint Ventures and Modern Era
In 2008, Eicher Motors and the Volvo Group formed a 50:50 joint venture called VE Commercial Vehicles (VECV), which designs, manufactures, and markets commercial vehicles and engineering components. This partnership has significantly strengthened Eicher's position in the commercial vehicle market.

Recent Developments
Eicher Motors continues to innovate and expand its product offerings. The company has a strong presence in both the domestic and international markets, with manufacturing facilities in various Indian states and a global distribution network.

For more information, you can visit the official Eicher website. - https://www.eicher.in/

Eicher's journey from a small tractor distributor to a global automotive powerhouse is a testament to its commitment to innovation and excellence.