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Prior to 1910, The Daimler Company Limited (/demlr/ DAYM-lr H. J. Lawson established The Daimler Motor Company Limited, an independent British automaker, in London in 1896. Coventry served as the company's industrial hub. Gottlieb Daimler and the Daimler-Motor-Gesellschaft of Cannstatt, Germany concurrently sold the corporation the license to use the Daimler brand. The Daimler Motor Business was acquired by Birmingham Small Arms Company (BSA) in 1910 after experiencing early financial difficulties and a company reorganization in 1904; BSA also produced automobiles under its own brand before to the Second World War. BSA acquired the Lanchester Motor Company in 1933 and turned it into a division of the Daimler Company.


In 1902, Daimler received a Royal Warrant to furnish automobiles to the British monarch; but, once Rolls-Royce took over, it lost this privilege in the 1950s. The Knight engine, which Daimler improved in the early twentieth century and used from 1909 to 1935, the worm gear final drive installed from 1909 until after the Second World War, and their patented fluid flywheel used in conjunction with a Wilson preselector gearbox from 1930 to the mid-1950s are examples of Daimler's sporadic use of alternative technology.

Daimler ceased producing Lanchesters in the 1950s, had their chairman of the board removed in a highly publicized event, and produced and sold a range of smaller vehicles at one end of the market and sumptuous display cars at the other in an effort to broaden its appeal.

In 1960, BSA sold Daimler to Jaguar Cars, which for a while included a Daimler derivative to their Mark II sports sedan. After that, Jaguar was combined with British Leyland in 1968 and the British Motor Corporation in 1966. With the exception of the 1968–1992 Daimler DS420 limousine, which was entirely based on Jaguar models but had no Jaguar counterpart, these firms transformed Daimler into a premium trim level for Jaguar vehicles. In 1984, when Jaguar Cars was separated from British Leyland, it kept the Daimler name and logo.

After Ford acquired Jaguar Cars in 1990, and the final X358 Daimler vehicles were phased out, the company stopped using the Daimler name. There was no Daimler variation, and it was replaced by the X351 Jaguar XJ. From 2000 until they sold both Jaguar and Land Rover to Tata Motors in 2008, who established Jaguar Land Rover as a subsidiary holding company for them, Jaguar Cars remained under its control, along with Land Rover. The rights to the Daimler automobile brand were given to the newly created British multinational car company Jaguar Land Rover when Jaguar Cars and Land Rover amalgamated in 2013 to establish Jaguar Land Rover Limited.

Mercedes-Benz Group: Home

Daimler embarks on a new era ...
The Mercedes-Benz Group AG (former Daimler AG)

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