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Step-by-Step Guide to Configure Email Marketing in Odoo

As an Odoo partner, I'm working with clients who want to make the most of Odoo’s built-in Email Marketing module for lead engagement, promotions, and newsletters. I recently followed a step-by-step setup but would love to hear from others on how they optimize this tool.


Questions to Discuss:


  1. What are your go-to steps when setting up a new email campaign in Odoo?

  2. Any tips on improving deliverability and open rates using Odoo’s tools?

  3. How do you manage contact segmentation and performance tracking?


Fellow Odoo users and partners—let’s share practical tips, common pitfalls, and useful tricks to help everyone get better results from email campaigns!

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