Rolls Royce
The British luxury automobile manufacturer Rolls-Royce was founded in Manchester in 1904 by the collaboration of Charles Rolls and Henry Royce. Later, the company expanded into the manufacture of aircraft engines. By producing the "greatest automobile in the world," they immediately gained a reputation for outstanding engineering, building on Royce's positive image gained with his cranes. A new facility in Derby was inaugurated in 1908, and the company was established as Rolls-Royce Limited in 1906. The firm began producing aero engines after the First World War. In 1940, joint work on jet engines started, and they soon went into production. For the research and production of engines for defense and commercial aircraft, Rolls-Royce has established a long-lasting reputation.
Although it finally turned out to be a huge success, Rolls-Royce was negatively impacted by the poorly managed development of their sophisticated RB211 jet engine and resulting cost overruns in the late 1960s. The proprietors were forced to dissolve the company in 1971. The profitable but now insignificant car division was transferred to Rolls-Royce Motors Holdings Limited, which it later sold to Vickers in 1980. The useful portions were purchased by a new government-owned company called Rolls-Royce (1971) Limited, which continued the core business but sold the holdings in British Aircraft Corporation (BAC) almost immediately. In 1977, Rolls-Royce received permission to remove the year 1971 from its corporate name, returning to its original name of Rolls-Royce Limited.
Up until 1987, when it changed its name to Rolls-Royce plc, the Rolls-Royce firm was still owned by the British government. The corporation was then sold to the general public in an initial public sale of shares. Even though it has been a subsidiary of Rolls-Royce Holdings plc, a publicly traded holding company, since 2003, Rolls-Royce plc still owns and manages the firm's main operation.
Only Coca-Cola was a brand with a greater level of recognition than Rolls-Royce, according to a 1987 marketing survey.
Rolls-Royce Motor Cars: Inspiring Greatness
https://www.rolls-roycemotorcars.com
