Hawtai

Hawtai: Pioneering Chinese Automotive Excellence
Hawtai Motor Group is a distinguished Chinese automotive manufacturer, founded in 2000 and headquartered in Beijing. The company has production facilities in Ordos, Inner Mongolia, and Rongcheng, Shandong. Hawtai is renowned for its SUVs, sedans, and its commitment to diesel engine production, positioning itself as a clean vehicle brand.

Early Beginnings and Hyundai Partnership
Hawtai's journey began with a focus on producing SUVs. In 2002, the company entered into a joint venture with Hyundai Motors, allowing it to manufacture Hyundai-branded SUVs for the Chinese market. This partnership lasted until 2010, during which Hawtai gained significant technological expertise and market presence. The collaboration enabled Hawtai to produce and sell Hyundai models under its own brand, starting with the Hyundai Santa Fe and Hyundai Terracan.

Expansion and Innovation
In 2010, Hawtai expanded its product line to include sedans, marking a significant milestone in its growth. The company introduced its own designs and continued to leverage foreign technology to enhance its offerings. Hawtai's dedication to innovation is evident in its development of diesel engines and its focus on clean vehicle technology.

Failed Saab Bailout
In early 2011, Hawtai made headlines with its attempt to bail out the struggling Swedish automaker Saab. The deal, which involved a €150 million investment in exchange for Chinese manufacturing rights to the new Saab 9-3 and a 30% ownership stake, ultimately fell through. Despite this setback, Hawtai continued to pursue technological advancements and strategic partnerships.

Recent Developments and Electric Vehicles
Hawtai has embraced the shift towards electric vehicles (EVs) with the introduction of several electric models. The company's first electric vehicle, the E70, was introduced in 2015 and released as the Hawtai iEV230. This was followed by a battery electric vehicle (BEV) SUV, modeled after the popular Santa Fe SUV. Hawtai's electric vehicle lineup includes models such as the EV160R, EV160B, and the LU SHENG S1 EV160.

Official Website
For more information about Hawtai, its history, and its current lineup of vehicles, you can visit the official Hawtai website. https://www.hawtaimotor.com/

Hawtai's journey from its early days of producing SUVs to becoming a key player in the Chinese automotive industry showcases its dedication to innovation, quality, and sustainability. The brand's impact on the automotive world remains significant, and its vehicles continue to be trusted by customers around the globe.