Triumph

In 1923, Triumph produced its first automobile. Leyland Motors bought the business in 1960, and in 1968 it merged with other Leyland companies to become British Leyland (BL), where the Triumph brand joined erstwhile Leyland stablemates Rover and Jaguar in the company's Specialty Division. Triumph-badged cars were made by BL up to the Triumph marque's retirement in 1984, after which it was put on hold under the supervision of BL's successor business, Rover Group. BMW, which acquired the Rover Group in 1994, presently has the rights to the Triumph brand.

Triumph Cycle Company
In 1897, the business adopted the Triumph Cycle Co. Ltd. moniker. They started making Triumph motorbikes at their factory on Much Park Street in Coventry in 1902. They started off using engines that they bought from another company, but as their business grew, they soon began producing their own engines. They bought the Priory Street property of a spinning mill in 1907 in order to build a new business. The British Army made significant orders for the 550 cc Model H during the First World War, and by 1918 Triumph had surpassed other motorcycle manufacturers in Britain.

Triumph Super 9, 4 Door Tourer, from 1931
The Dawson Car Company's assets and Clay Lane facilities were purchased by Bettmann in 1921 after being persuaded by his general manager Claude Holbrook (1886-1979), who had joined the business in 1919, to do so. Bettmann then began manufacturing the Triumph 10/20, a car and 1.4-liter engine type that Lea-Francis had created specifically for them in exchange for a royalty on each vehicle sold. The Triumph Super 7 was introduced in 1927, which revolutionized the production of this vehicle and its immediate predecessors. From 1927 through 1934, the Triumph Super 7 had significant sales growth.

Triumph Motor Company
Triumph Motor Corporation became the official name of the business in 1930. Holbrook decided to build premium automobiles and launched the Southern Cross and Gloria models after realizing he couldn't compete with the major automakers for the mass market. They first utilized engines produced by Triumph but created by Coventry Climax, but in 1937 Triumph began producing engines created by Donald Healey, who had taken over as the organization's experimental manager in 1934.

Triumph Motor Corporation became the official name of the business in 1930. Holbrook decided to build premium automobiles and launched the Southern Cross and Gloria models after realizing he couldn't compete with the major automakers for the mass market. They first utilized engines produced by Triumph but created by Coventry Climax, but in 1937 Triumph began producing engines created by Donald Healey, who had taken over as the organization's experimental manager in 1934.

The Triumph Motor Corporation entered receivership in July 1939, and the plant, its contents, and its goodwill were put up for auction. Healey was appointed general manager of the Thos. W. Ward dismantling firm after it acquired Triumph, but the manufacturing of automobiles was once more halted by the Second World War's impact after bombing in 1940 entirely damaged the Holbrook Lane plant.


Triumph Motorcycles | For the Ride
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