Genesis

History of Genesis Motors
Genesis Motor, LLC, commonly referred to as Genesis, is the luxury vehicle brand of the South Korean manufacturer Hyundai Motor Company. Here are some key points about its history:

Conception and Under Hyundai:
In 2003, Hyundai conceived the “Concept Genesis,” which was introduced as a “progressive interpretation of the modern rear-wheel-drive sports sedan” in 20071.
The body design took three years, and the total cost of the program was $500 million over a development period of 23 months.
There was internal debate about whether to sell the Genesis as a Hyundai model or launch it as a separate brand.
Hyundai eventually introduced the Genesis as a Hyundai model in 2008 at the North American International Auto Show.

Stand-Alone Brand:
In 2015, Genesis became a stand-alone luxury brand for several reasons:
It had already experienced seven successful years in the luxury car market.
Genesis ranked among the top three segment sellers.
Customers showed interest in a separate Genesis division.
Genesis Motor officially announced the launch of its first model, the G90 (known as EQ900 in South Korea), on December 9, 20151.
Genesis expanded to the United States in late 2016 with the G80 and G90 models, sold through designated spaces within existing Hyundai dealerships.
Since then, Genesis has been marketed globally, including in South Korea, China, Europe, and other regions.

Flagship Model:
The initial Genesis vehicle was marketed in South Korea as the Genesis G90, serving as the brand’s flagship model.

Unique about Genesis
Craftsmanship and Design:
Genesis vehicles combine Korean engineering with audacious design, resulting in a new approach to luxury automotive.
From first glance through ownership, the Genesis experience is nothing less than exceptional.

Model Lineup:
Genesis offers a range of luxury vehicles, including sedans and SUVs:
G70: A sporty compact luxury sedan.
G80: A midsize luxury sedan.
G90: The flagship full-size luxury sedan.
GV70: A luxury compact SUV.
GV80: A midsize luxury SUV.
GV60: An electrified compact SUV.
Genesis also has electrified versions of the G80 and GV703.

Cutting-Edge Technology:
Genesis vehicles are equipped with groundbreaking technology, enhancing every ride.
Features include advanced safety systems, infotainment, and connectivity options.

Hospitality and Ownership Experience:
Genesis aims to provide exceptional service to its customers.
The Genesis Experience extends beyond the vehicle itself, emphasizing personalized care and attention2.
For more details and to explore the Genesis lineup, you can visit the official Genesis USA website2. Feel free to discover the elegance, innovation, and luxury that Genesis offers! 🚗✨

https://www.genesis.com/us/en/home