Buick

A division of American automaker General Motors is called Buick (/bjuk/) (GM). David Dunbar Buick founded it in 1899, making it one of the first American automakers. In 1908, it became the foundation for General Motors. William C. Durant, who founded General Motors, had previously worked as general manager and a significant investor at Buick.

In the North American automotive industry, Buick is a premium brand that sells luxury cars that are more expensive than GM's entry-level brands but less expensive than the luxury Cadillac division's flagship model. According to The Detroit News, Buick's current target market is "a successful executive with family.

Buick was positioned as an upmarket luxury automobile below the Cadillac after solidifying its market position in the late 1930s when junior companion brand Marquette and Cadillac junior brand LaSalle were terminated. Buick began using a straight-8 engine for all models in 1931, while other manufacturers started using V8 engines in their high-end vehicles at the same time. The first Buick V8 was released in 1953, followed by the Buick V6 for the little Special model in 1962. With very few exceptions, Buick engines have always employed overhead valves, a technology the firm introduced with the 1904 Buick Model B.

A record-breaking year for the brand, Buick sold more than 1.4 million automobiles globally in 2017.

China, which makes over 80% of Buick's sales, is the company's biggest market.
Additionally, Buicks are offered for sale in Mexico, Canada, and the US. The U.S. market share in 2022 was 1.2%, which was down from its market share in 2000 by almost half.


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https://www.buick.com