The American automaker Ford Motor Company's Mercury division is no longer in operation. Mercury, which Edsel Ford founded in 1938, acted as Ford's mid-priced brand for for all of its history, spanning the cost difference between the Ford and Lincoln model lines. The brand battled with General Motors' Buick and Oldsmobile for many years, as well as with Chrysler's own brand (following the closure of DeSoto).
Mercury was a component of the Lincoln-Mercury Division of Ford from 1945 until its demise. This division operated as a unified sales network (separate from Ford) for Ford's two premium car brands. Additionally, Lincoln-Mercury functioned as the sales network for Merkur, Continental, and Edsel from 1958 to 1960. (1985–1989). Mercury automobiles served as the equivalents for Ford and Lincoln vehicles because to platform sharing and shared manufacturing practices, which allowed for the sharing of parts and engineering.
Ford announced the closure of the Mercury division at the end of 2010 due to a prolonged decline in sales and market share. On January 5, 2011, St. Thomas Assembly produced the final Mercury vehicle, a 2011 Mercury Grand Marquis. Ford still uses the active, registered trademark Mercury.