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Autolast Ghana Group

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Piter Freide
Piter Freide

Organizing a small online store

I'm launching a small online store selling home accessories, and I already realize that I need some way to effectively call customers and remind them about their orders. But I have no idea which approach to choose.

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This is a really important task for a small business, especially if you want to not just make calls manually, but organize the process effectively. I'm no expert myself, but I recently came across some interesting material on the MightyCall website — Auto Dialer vs Predictive Dialer at https://www.mightycall.com/blog/auto-dialer-vs-predictive-dialer/ . It explains in a very accessible way the difference between an auto dialer and a predictive dialer, and in which cases it is better to use one or the other. For a small online store, I think it's important to first assess the volume of calls and the speed of operation. An auto dialer allows you to simply upload a list of numbers, and the system will automatically make calls without manual dialing. This saves a lot of time and reduces stress, especially when there are a lot of orders. Predictive dialers are a little more complex; they analyze call statistics and select the optimal time to connect the operator to minimize customer wait times, but for a small store, they may be too "advanced."

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