Eterniti

Eterniti Motors was a British luxury car manufacturer founded in 2010. Despite its short-lived existence, the brand aimed to create high-end, bespoke SUVs that combined luxury with performance. The company was headquartered in London and was backed by a group of international investors with extensive experience in the luxury automobile sector.

Key Model: Eterniti Artemis
Eterniti's flagship model was the Hemera, which was later renamed the Artemis. The Artemis was unveiled at the 2011 Frankfurt Motor Show and showcased again at the 2012 Beijing International Automotive Exhibition. It was marketed as the world's first "Super-SUV," featuring a 4.8-liter twin-turbocharged V8 engine from Porsche, producing 591 bhp and 553 lb-ft of torque. This powerful engine allowed the Artemis to accelerate from 0 to 62 mph in just 4.2 seconds, with a top speed of 180 mph.

The Artemis was notable for its luxurious interior, which included features such as twin electric reclining seats in the rear, a choice of starlight roof lining or panoramic glass roof, quilted undercarpets, lambswool rugs, electronic-reveal iPads, and a drinks chiller. The exterior was extensively modified with new carbon composite body panels and ultra-low profile tires on large 23-inch super-lightweight forged alloy rims.

Challenges and Closure
Despite the ambitious vision and high-quality craftsmanship, Eterniti Motors struggled to gain traction in the competitive luxury car market. The company faced financial difficulties and was placed in administration in January 2014, leading to its eventual dissolution.

For more information, you can visit the official Eterniti Motors website. https://www.eternitimotors.com/

Eterniti Motors' brief journey in the automotive world highlights the challenges faced by small luxury car manufacturers in establishing a foothold in a highly competitive market. The brand's commitment to luxury and performance, however, remains a notable chapter in automotive history.